Hacking Online Dating

 

Amy Webb was having no luck with online dating. The dates she liked didn’t write her back, and her own profile attracted crickets (and worse). So, as any fan of data would do: she started making a spreadsheet. Hear the story of how she went on to hack her online dating life — with frustrating, funny and life-changing results.

OKCupid’s algorithm

A look at OKCupid’s algorithm: Getting personal with TED-Ed for Valentine’s Day
When two people join a dating website, they are matched according to shared interests and how they answer a number of personal questions. But how do sites calculate the likelihood of a successful relationship? Christian Rudder, one of the founders of popular dating site OKCupid, details the algorithm behind ‘hitting it off.’